Dec marks the 6th month of me in Grey Global Business Unit. I am surprised that it has only been 6 months. It seems like I’ve been here for much much longer. To be frank, as much as I complain about work I am genuinely happy working here, but somethings gotta give…..
I have an awesome team working on Pantene account. My producers are the nicest in the industry. My clients are understanding and have heapssss of budget. I get to do lots of production work.( Back in BBDO, I only get to do print because TV productions are “seniors” portfolio – bullshit) I am fortunate to be working alongside with ASEAN Grey counterpart.
Of course I was skeptical at first - from a hip telco account to hair product? Even my mum wasn’t too sure. But skeptical as I am, I took up the position and with that one small step it opened up a window of opportunity for me. I have never seen hair in that light before! I’ve never been the hair-proud type and had always hated the typical hair shampoo ads. Little did I know, it is these typical executions which are the hardest to achieve.
And….
You won’t believe the amount of words the hair industry people use to describe hair. If you think dry and damage is good enough, you are fooling yourself. Clients and agency can sit in a 2 hour long meeting just debating on hair condition. And terms that were used? Try to think along the lines of healthy, shinny, happy and juicy hair – Now you know why I am growing side-ways aight? Because discussing about hair makes me feel hungry!
And that one thing I absolutely love about working here is that they truly practice team work and client-agency partnership to the core. Even just an AE, we are given the opportunity to develop an idea together, clients seek our opinion on decision making, planners appreciates our input. In a simpler term, we have a say in everything…and our opinions matters!
But like I said, some things gotta give….and some opportunity rarely come by and it’s too irresistible to turn down so….with a heavy heart – I’m leaving Grey to embark on a completely new role in advertising =)
