The Gaga Syndrome

There are lots of Gaga news out there these days, I’m sure that makes Ashley very proud.

When I first came across the Hey Ey Ey song, I had no idea it was from a weird freak who name herself after Queen’s hit Radio Gaga, but I kinda like the song and soon, I too became a fan! But the stations overplayed it as usual and made me kind of sick. But that aside, Lady Gaga has become a phenomenon! She is everywhere from MTVs to Interview with the freaks and constantly appear on Fashion Disaster column thanks to her “distinctive” fashion taste. I think it is safe to say that I am overfed with Gaga and I believe I speak for others on the same boat - the world is getting tired of her.

And since we are on the same context, I notice MTV is slowly becoming more of an AXN channel filled with celeb related reality shows, and I believe from what I have gathered, they made a conscious decision to decrease if not slowly fade off music videos. This kind of brings me back to the Gaga Syndrome that everyone has now. (I just found out that she is actually an anak orang berada – hey, money really can’t buy you fame aight?) Because airtime is limited, musicians has raised the bar on music video production and in my honest and humble opinion, no one has raised the bar higher than Lady Gaga herself. Making music videos are not cheap especially when it is so competitive. If you haven’t seen her latest porn episode, opps! sorry, I meant music video Telephone which is kind of like soft porn anyways, please go check it out. *This is the full uncensored version, a dreadful 9 mins long porno teaser*

I have to give it to her despite the fact that she’s weird and all - she sure knows how to make EVEN more money. Her Telephone video is filled with product placement. I guess that is how she funded the music video. If the Poloroid placement was not obvious, you would be blind to miss Virgin Mobile’s too – unless of course you are blinded by the nakedness, which I do not blame you.

All I am saying is, product placements in music videos sucks. And if it continuous, in a rather obvious way, will surely destroy the advertising AND entertainment industry. Brands really shouldn’t be too desperate. If so, the next music video you will bear the logo on Lady Gaga’s head instead of a telephone hairstyle

On a completely different but somewhat related topic, one anti piracy org did a really cool campaign banking on Lady Gaga too. They made a voodoo out of her….which comes as no surprise =p

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