Jasminelilspace.blogspot.com: The Death of Blogging, The Rise of Social Network

It’s kinda sad how blogging is dying these days. Funny – it used to be soo big back in college. That wasn’t too long ago (or so I would like to think) But we all know who to thank for the dying tradition of blogging. No, I am not talking about category blogs – but more of the original idea of a blog. The ultimate online diary. The one platform you trash your heart out about anything and everything. The one place where you share your pictures and brag or drag.

Oh yes. The people to thank for the death of blogging are Evan Williams and Mark Zuckerberg – founder of Twitter and Facebook.

The birth (and ever growing) of Twitter and Facebook, and the many many other social network out there now, has changed the way people express themselves really. What used to be private is now public. What used to be proper and long is now short and to a certain extend - too direct.

Don't bother sending postcards - just tag your friends in your holiday pictures.

What? A divorce? Build a case with his/her Facebook contents.

Want to know your customer better? Forget about superficial overcharging research agencies – just scan through their social media sites and see what are their likes and dislikes.

Now as marketers, how do you leverage and make full use of this free service? Here’s 2 awesome case studies that won big time in Cannes this year. Watch and learn!

Case Study #1